Solid State Logic appoints Bella McAvoy to senior marketing role
Published: ASIA
WORLD: UK-based broadcast console specialist Solid State Logic has created a new role of marketing communications manager, appointing former broadcast journalist and professional composer Bella McAvoy to the position. Ms McAvoy is described as bringing ‘a multitude of experience’ to the company.
A former choral scholar at Cambridge University, where she recorded and toured with Trinity College Choir, Ms McAvoy has worked for a number of global PR consultancies including Weber Shandwick, Text 100, MSL, Hotwire and Lewis, and most recently for British campaigning company Seven Hills. She has also consulted directly for a number of technology, music and financial services companies.
Prior to entering communications she was a broadcast journalist, working as a presenter, reporter and producer for the BBC and ITN in London. She has also spent the last six years composing music for television, film, commercials and production music libraries.
‘We are delighted to welcome Bella to the SSL team,’ enthused marketing director Dan Duffell. ‘She will be working closely with me to further our traditional and digital media relations, develop our marketing programme and boost our social media presence. Bella is an accomplished composer with a strong track record in music production. She also brings a wealth of strategic communications experience with her, which will help us drive forward our vision for SSL. The creation of this new senior role within our marketing team is a sign of the company’s continued expansion and is driven by the success the company is enjoying worldwide.’
Ms McAvoy described her new role as ‘a neat culmination of my experience to date in my parallel careers as a communications professional and music writer and producer. Time spent in studios like AIR, Strongroom and Angel, and in my own project studio, gives me a good vantage point from which to understand the needs of SSL customers. Having also worked in news, I understand the pressures of live news production, so it’s very interesting to see how SSL’s broadcast consoles have been designed and I can see why they have such a strong appeal. I’m looking forward to working with Dan and the team, and to making my contribution to SSL’s PR, marketing and video production programmes.’