Sound Devices launches Video brand
Published: ASIA
WORLD: Sound Devices has launched Video Devices, a new brand and identity specifically for its line of video products. The manufacturer states that this is an important step in its strategy to make its video equipment a dominant force in the video production and integration markets.
‘To reinforce and clarify our audio and video product lines, Sound Devices is focusing its video product efforts into a new brand identity, Video Devices. This new and separate brand will allow us to clearly define and tailor our video product portfolio specifically to video applications and markets,’ said Matt Anderson, president of Sound Devices. ‘While production sound equipment is our foundation and we continue to develop cool new audio gear, video production has become increasingly important for us. The Video Devices brand is a clear message to the industry that we are in this market for the long haul.’
Over the coming months, the company will brand all video-related products as Video Devices, including the Pix 220i, Pix 240i, Pix 250i, and Pix 270i recorders. All future products, specific to video markets, will also be branded Video Devices.