Soundcraft Vi6 at heart of cutting edge Indian music TV show
Published: ASIA
INDIA: A popular Indian live music television show is using a Soundcraft Vi6 to help deliver on-the-spot collaborations between musicians from vastly different genres. Called Coke Studio @ MTV, the show is based on the already successful Coke Studio project, which started in Brazil in 2007 and then went to Pakistan the following year.
Mumbai’s Sound & Light Professionals (SNL Pro) provided the full audio set-up for the Coca-Cola-sponsored TV show, which encourages famous musicians from different genres to jam together and then record the results on camera.
Each hour long episode features six songs comprising a diverse mixture of styles from Carnatic and Hindustani to compositions by new musicians, recreated Bollywood tracks, and a special song created on the show. Among the stars that have appeared are Shafqat Ali, Shruti Pathak, Sunidhi Chauhan, Kailash Kher, Papon, Shankar Mahadevan, Khogen Da, Bombay Jayshree, Richa Sharma and Rashid Khan among others.
The Vi6 console was selected for its ease of use, as SNL Pro director Manish Mavani explained: ‘SNL has a vast selection of equipment to choose from and we had to ensure a very high quality mix in a project that required the best possible multitrack recording for post production. We chose the Vi6 for its convenient operation, and tried and tested performance’.
Meanwhile, Ankush Agarwal, senior marketing manager for Harman Professional India, added: ‘We are extremely excited to be part of this popular and unique show where the Soundcraft Vi6 has been successfully deployed by our long term partners, SNL Professionals’.