TASCAM changes Indonesian strategy with Promedia appointment
Published: ASIA
INDONESIA: TASCAM has announced the appointment of Promedia Innovative Solution (PIS) as its new distributor in Indonesia, marking a change of strategy that the Japanese manufacturer hopes will see its brand ‘spread into every corner’ of the country.
Led by well-known industry figure Yosua Yan Heriyanto, PIS is among the leading systems integration and distribution companies in the Indonesian capital of Jakarta. The company also represents d&b audiotechnik amongst other brands.
‘We are very glad to welcome TASCAM into our line of products in Promedia,’ enthused Mr Heriyanto. ‘The strong awareness of TASCAM products will continue with us to support engineers, musicians, system integrators and dealers in Indonesia. If we are talking about TASCAM as a Japanese product, then we are talking about quality, durability and best-in-class support. We are proud to become part of the TASCAM family.’
TASCAM’s Mitsuyasu Konishi was equally positive regarding the agreement. ‘We're very happy to start this new business relationship with Promedia,’ he said. ‘We believe that Indonesia’s infrastructure will continue to improve more and more from now on. We will be very glad if we can contribute to the development of this country with our products, even if only slightly. We hope our products will spread into every corner of Indonesia via Promedia’s strong local dealer network. We're looking forward to working with them.’