TC Group unveils new group branding
Published: ASIA
WORLD: The TC Group is seeking to remind the global market of its collective brand power by creating a new Group-wide identity. The rebranding – officially announced at Pro Light & Sound 2013 – encompasses all TC Group brands including Tannoy, TC Electronic, TC-Helicon, Lab.gruppen, Lake, White Acoustics and TC Applied Technologies.
According to TC Group the rebranding is intended to make the synergies between the individual brands more visible to the market, with many end-users unaware of the relationship between them despite their long-term connection and, more recently, shared sales and product development. A new Group logo has been created to encourage the brand identity.
‘If you interact with any part of the TC Group world you’ll find people who are deeply passionate about sound, and that shared passion makes collaboration completely natural,’ commented TC Group CEO Anders Fauerskov. ‘Telling the TC Group story to our customers, as well as how the brands are connected, is important to us.
‘We want our customers to know that we put every ounce of our collective energies into developing market-leading products, with innovation that comes only from working together. We have total faith in our brands and the people driving them forward for the benefit everyone, whether they are a musician, sound engineer, integrator or the person standing in a busy train station listening to announcements.’