TW Audio keeps it Glocal
Published: ASIA
INDIA: TW Audio is gaining a foothold in the country having established a regional office under the guidance of Krishna Singh. The manufacturer has recently installed a system into the newly-opened Bangalore branch of Glocal, a bar/restaurant gaining traction across the country. Both the previous venues, in Mumbai and Hyderabad, have also been installed with TW Audio.
‘Acoustic Arts has been TW Audio’s distributor for last three years, and we wanted to build on their success while strengthening our sales and support structure in India,’ explained Mr Singh, who set up the new office in November 2015. ‘It’s going well, and we are working on good projects in all market segments, with many installs in progress. Acoustic Arts remains very much involved, and we’ve also had a good response from our other partners here.’
TW Audio was chosen for Glocal by Shishir Rane, who designed the bar and concept. ‘I heard the speakers at a bar in Delhi and asked for them here,’ said Mr Rane, who has worked on other premium Indian venue chains including Bluefrog, Social and Playboy. ‘The sound is really sweet and customers can converse over it; harsh sounds don’t work in the restaurant business. We first installed it in Glocal Mumbai, which has been open for four months, and we’ve had very good feedback from our customers about the sound.’
The installation was handled by SI and live sound specialist, Sound Redefined. ‘The venue demanded a system which could provide a high energy atmosphere in the evenings, without a big footprint,’ explained Dipankar Grover from Sound Redefined. ‘As the day transitions, the music picks up tempo, transforming the venue from a casual sit-down café to a lively bar. This would only be possible if the sound rig was able to perform at those levels, and we figured that TW Audio's highly efficient speakers could perform well in this scenario.’
The installed system consists of two TW Audio M15 full range speakers and two B30 subwoofers as the main PA, together with six M8 and two M6 compact speakers as infill and two B15s providing low frequency reinforcement. The system is powered by three Powersoft M50Q HDSP amplifiers with DSP.
‘The high linearity and fidelity of the speakers makes them perform without sounding harsh in the venue’s concrete finished interior,’ continued Mr Grover. ‘Room correction was not an option here, but with correct placement, we have managed to get a balanced response.’
All established branches of Glocal plan to host live music starting from September, further drawing on the flexibility of the TW Audio systems at all three venues.