Unicover appointed exclusive distributor for Blue Microphones in China
Published: ASIA
CHINA: Beijing Unicover Technology Co Ltd has announced its appointment as exclusive full-line distributor for Blue Microphones. As the sole authorised distributor, Unicover will manage all distribution activity in China, Hong Kong, Macau and Taiwan across all lines of business to include pro audio, MI – and as of now – CE products.
‘We are very pleased to add Blue Microphones’ CE products to our portfolio,’ commented Unicover sales manager Shi Xiudong. ‘In the short time we have been involved with Blue, they have quickly become one of our most important business partners. Blue’s innovative products, unique marketing and amazing sound quality make them the perfect fit for us. The Blue brand is widely-known around the world and now as the exclusive full-line distributor in Greater China, we are able to leverage our mutual marketing assets to firmly establish Blue as the professionals’ choice for a full range of microphone applications, including studio recording, live sound and touring and computer audio.’
‘We are extremely excited to expand our business relationship with Unicover,’ commented John Maier, CEO of Blue Microphones. ‘Our consumer electronics business has been growing incredibly and we think Unicover gives us the best opportunity at realising that growth in the Chinese and related markets. Unicover really understands the Blue brand and what we bring to our customers, and are the best choice for us to get that message out in their markets,’ he asserted.
‘With multiple offices, service centres and warehouses throughout China, we are confident in their ability to deliver the kind of service our customers have come to expect from us.’