Wanda X-Land boosted with Dolby
Published: ASIA
CHINA: Wanda Cinemaline Corporation, owner of the largest cinema chain in China, has chosen Dolby Atmos as the standard audio system for its giant screen: X-Land, and plans to equip all current and upcoming X-Land screens with Dolby Atmos technology.
The chain aims to provide the X-Land screen in Wanda’s Chongqing Wanzhou cinema branch with Dolby Atmos, with the debut scheduled for July 2013. Wanda executives plan to install Dolby Atmos in at least six of the cinema chain’s X-Land locations by the end of 2013.
X-Land is a brand of giant screens from Wanda that aims to provide ‘an extraordinary moviegoing experience’. Wanda anticipates that the adoption of Dolby Atmos will allow its X-Land to offer ‘a captivating listening experience with more natural, realistic sound that truly envelops the audience’.
‘When we build Wanda X-Land, we want to provide audiences with the best cinema audio and visual experience possible,’ said Ye Ning, general manager, Wanda Cinemaline Corporation. ‘Dolby Atmos brings the level of excellence and quality we look for in providing that experience. We have been very impressed by the truly stunning sound effects and the extra dimension Dolby Atmos brings to cinemas. We look forward to immersing moviegoers in X-Land with Dolby Atmos.’
‘Major studios, directors, sound teams and exhibitors from around the world have embraced Dolby Atmos as the clear choice for delivering next-generation cinema sound to moviegoers,’ said Doug Darrow, senior vice president, cinema, Dolby Laboratories. ‘Patrons of Wanda’s X-Land premium cinemas in China will soon get to experience cinema sound as if they, too, were right in the middle of the action.’