White Eagle Entertainment to represent Apex in India
Published: ASIA
INDIA: Following the announcement earlier this week that Apex Audio is now partnered with Electronics & Engineering Pte Ltd in South East Asia, the manufacturer has appointed a new distributor for India in the form of White Eagle International (India). The appointment brings the number of territories in which the manufacturer’s products are available to 34.
Based in New Delhi and founded almost 20 years ago, White Eagle International (India) works across a broad range of audiovisual projects. Among other brands it also distributes Italian loudspeaker brand Outline. It has been described by Apex as ‘the perfect partner’ to help it ‘reach further into the rapidly expanding Indian market’.
‘I have been aware of the growing reputation of Apex in the region and was really impressed with the products on offer, especially the Intelli-Series of system processors,’ said White Eagle managing director Arun Kalra. ‘We already have some major projects in the pipeline such as the Pangaea, Playboy clubs and the Hard Rock Café and I’m looking forward to working with Apex to develop the market further over the long term, along with Outline srl, which they work exceptionally well with.’
Following the announcement of both new distribution deals, Apex international sales and marketing representative Craig Lovell commented: ‘Our profile in Asia has been developing well and we knew that we needed to expand, working with like-minded distribution partners. Working with E&E and White Eagle Entertainment will greatly enhance our reach in the live sound and fixed installation markets. I have known both companies for many years and have a lot of respect for them. We are looking forward to developing a strong and long-term relationship with them both.’