White Mark announces key appointments as it expands into India
Published: ASIA
INDIA: White Mark Ltd has recently expanded its business to include India and the Middle East, and in line with this announcement, has appointed Jeffrey Marcedo and Dylan Hilton as its new agents. The appointments will enable White Mark to offer its acoustic and design services to music, broadcast and film dubbing clients in these territories.
‘Jeffrey and Dylan are experienced audio professionals with high level contacts in India and the Middle East,’ commented David Bell, managing director of White Mark. ‘We are now focusing our attention on these areas as we believe the market is ripe for expansion, particularly among film industry clients who are looking to build high-end dubbing suites. We feel the time is right to improve our direct communication with India and the Middle East and that having associated personnel in place who can deal directly with clients locally will result in a more effective service – particularly in the early stages of projects.’
Mr Marcedo has accumulated over 15 years of experience as an engineer and producer in the audio industry. Starting his career at the Magikraft Studio in Mumbai, he later worked with various music directors and has undertaken sound design work for a variety of advertising agencies. He later spent four years as production manager and sound designer at Big FM’s national studios in India. Here, he was part of the Big FM National Programming (core) team, which was responsible for the technical set up and programming launch of 45 stations across India. More recently he set up international radio stations for Nile FM and Nogoom FM in Cairo.
Meanwhile, Mr Hilton is a sound engineer with over 10 years experience in the field. Beginning his career at Ava Audio Labs studio in Mumbai, he has engineered music and film sound projects for various Indian musicians. He has also handled the sales and technical support for Turbosound in Mumbai and has set up a sound rental company. Mr Hilton currently runs a sound installation and consultancy business for various clubs, restaurant, lounges, auditoria and theatres.
‘India and the Middle East have great potential and this is the right time to be a part of it,’ said Mr Marcedo. ‘In India particularly, the audio industry has grown and evolved over recent years but there are very few local companies that specialise in the high end acoustic design services offered by companies such as White Mark. Clients and industry professionals are now realising the importance of acoustics and are keen to access the knowledge and expertise that White Mark can bring to their projects.’
‘We are looking at all potential avenues where a professional acoustic setup is required,’ added Mr Hilton. ‘This obviously includes radio stations, recording studios, post production facilities and film dubbing suites, but we also feel there is scope for White Mark to expand into clubs, auditoria and theatres.’