XTA Electronics names Midi amp Graphics Co Ltd as South Korean distributor
Published: ASIA
SOUTH KOREA: XTA Electronics has named Midi & Graphics Co Ltd as its new exclusive distributor for South Korea. This agreement will see the UK manufacturer join the Seoul-based company’s portfolio of brands, including HK Audio, Powersoft, Apogee and Yamaha.
Midi & Graphics is under the direction of CEO Sunmo Kang, and after spending time working in the UK in various sound reinforcement applications, the company’s technical manager Noil Song has acquired a detailed knowledge of the XTA product line. Having spent many years working for Korean rental companies, general manager Changyu Choi has also become familiar with the manufacturer’s products.
‘I am very excited by the prospect of working with Mr Kang and his team for the coming years,’ said XTA sales and marketing director Bill Woods. ‘Their understanding of the needs of their customers and their commitment to training and education has really impressed me. They have a fabulous sales and marketing team as well as real technical expertise. XTA is a perfect fit with their existing brands and I am certain they will be very successful,’ he concluded.