AFMG changes distribution model
Published: MEA
EMEA: AFMG (Ahnert Feistel Media Group) has made significant changes to the distribution and support of its software products for audio measurement and room-acoustical simulation. The company will now sell its software direct to customers in Europe, the Middle East, Africa and India from its Berlin headquarters.
‘Many of these markets are growing rapidly in both size and technical sophistication,’ said AFMG’s Stefan Feistel. ‘With direct distribution, we can offer end users better access to both software and technical support.’
According to the manufacturer, the change has been made to establish a better footing, local support and training. This means AFMG will focus its work and attention on regional companies and professionals in the future. AFMG hopes that partners will now be connected more closely to the company.
‘Our friends at Renkus-Heinz have done a great job with the international distribution of AFMG software for more than two decades,’ emphasised Mr Feistel. ‘Now that AFMG is growing and the community of our customers expands, it is time to take more responsibility ourselves. We will be strengthening our international connections in the coming months and building new ones. Renkus-Heinz will remain one of our major partners.’
AFMG announced these changes to its international partners who had gathered in Berlin for the company’s bi-annual Partner Meeting. The occasion also marked AFMG’s 30th anniversary. ‘When we started to simulate room acoustics in 1981 we could not foresee what an amazing success story EASE would become,’ said Professor Wolfgang Ahnert. ‘Over the last three decades, the power of digital technology has surpassed all our expectations, and so has industry acceptance of EASE and of our other products.’