Audiotec to represent HK Audio

Published: April 24, 2015 MEA

LEBANON: Audiotec Group has been named as the HK Audio distributor for Lebanon. Having initiated talks towards the end of 2014, the companies had a further meeting at ISE in Amsterdam before finalising the agreement at Pro Light & Sound in Frankfurt.

‘I came across HK Audio while reading about some very nice rental setups made by big rental companies around the Middle East and Europe,’ recalled Audiotec managing partner, Ralph Choueiri. ‘After some research and a hands-on experience at the ISE show in Amsterdam, I was amazed by the quality and ingenuity of their systems; the Elements system is just so clever! I then knew that these guys are up to something big.

‘HK Audio has such a wide range of products that could cater to the small local band’s gigs, up to a 50,000 people stadium,’ continued Mr Choueiri. ‘Their small systems like the Nano 300 and 600 are just so well thought of with an impressive audio quality for such a small line of speakers. They are a perfect fit to our growing line of brands and products.’

Florian Kunz, HK Audio international market manager, added: 'I’m extremely happy that we are now working with Audiotec Group SARL in Lebanon. They are experienced and have a huge knowledge of the business, but are also young and motivated, and are bringing fresh new ideas to the table. They are already well known for their successful installations in Lebanon, and HK Audio is going to be a great fit to their impressive list of partner brands'.