Avid appoints Wild & Marr as pro audio distributor for Southern Africa
Published: MEA
SOUTHERN AFRICA: Avid has awarded Wild & Marr the distribution rights for its portfolio of pro audio products in Southern Africa, including the Pro Tools suite as well as the S6 and S6L digital mixing systems. The deal was confirmed at a recent Avid event in Johannesburg.
‘We were looking for a distributor with the necessary customer base, but also the quality of service, support, and technical knowledge to do Avid products justice,’ explained Jacques Di Giovanni, territory account manager for Avid’s pro audio products. ‘Distributors also need to be a strong point of contact between the brand and the dealer network. Market growth depends on these characteristics as well as strong local market knowledge. We believe Wild & Marr ticks all of these boxes. It’s a big plus for us that the company has exposure to and knowledge of our major market segments, in the broadcast sector and in postproduction and studio environments.’
‘We’re looking forward to investing resources and capacity into growing the Avid footprint in southern Africa,’ added Wild & Marr managing director, Joe Copans. Those investments have already begun as the distributor has hired Ian Holden as an Avid technical support specialist. Mr Holden has previously gained vast experience with Avid products. Meanwhile, Wild & Marr’s broadcast and studio specialist, Gustav Teitge, will provide Avid product and sales support.
‘When Avid approached us to possibly take over the sole agency for its professional audio products, we saw huge possibilities in creating new markets, in providing dedicated sales and support resources to the products and ensuring that their famous brands are well looked after,’ said Mr Teitge. ‘There is a lot of synergy between the two companies.’
‘We have already experienced a very favourable response with the news that Wild & Marr are now the distributors for Avid pro audio,’ enthused Andrew Sorrill, Wild & Marr’s marketing manager. ‘Both companies have a strong legacy in the professional audio industry and we look forward to establishing new business relationships, expanding on existing ones and reinforcing Avid as the premier solution for media and entertainment industry professionals.’