Axiom arrives in Saudi Arabia
Published: MEA
SAUDI ARABIA: Adawliah Electronic Apl Group recently hosted a series of demos and seminars to celebrate the arrival of the first Proel Axiom kits with an AX2065A/P hybrid configuration in Saudi Arabia.
The seminars started in the Adawliah Group's head office in Al khobar and were subsequently held in its branches in Riyadh and Jeddah. Daniele Massacesi (technical sales support at Proel) and Hasna Nahdi (area manager export at Proel) shared the manufacturer’s strategy for its Axiom brand and showed the features of the products as well as the performance of hybrid configurations with the AXE065A satellite.
‘We have all it takes to introduce and expand this brand in Saudi Arabia,’ commented Magdy El bouhy, Adawliah sales manager. ‘All of Adawliah's staff who were able to feel, touch and examine the features of this system are very ready and motivated to promote it on the market with an aggressive strategy.’
‘We feel very proud, satisfied and stimulated to work with a group like Adawliah,’ added Ms Nahdi. ‘We are sure that a team with such respect from the international professional audio community and known in Japan, the US and Italy will bring the Axiom to an even higher level.’