Calrec names North African distributor
Published: MEA
NORTH AFRICA: Calrec Audio has appointed Decibel S.A as its exclusive distributor for Algeria, Tunisia and Libya. The Switzerland-based company will represent the full line of Calrec solutions to broadcast customers throughout these territories with an emphasis on Brio.
‘Brio is a truly ground-breaking solution that promises to be a big success throughout our service area. As in many markets around the world, our broadcast customers are always on the lookout for a full-featured and robust audio desk that is also well-priced and easy to use,’ said Jean-Pascal Ruch, MD of Decibel S.A. ‘It's an honour to represent Brio and the other consoles from Calrec Audio, a brand that represents the highest standards in audio mixing consoles for the broadcast industry.’
‘Decibel is a highly respected and well-established brand in Switzerland and North Africa, and Jean-Pascal is well-known by broadcasters in those markets,’ added Florent Chaouby, international sales manager at Calrec. ‘With his 40 years of experience and track record for audio console installations in both radio and television, he knows our market inside and out.
‘The contacts and relationships that Jean-Pascal and his team have built, especially in North Africa, will help us build our presence there,’ he continued. ‘With Brio, Decibel will be able to get access to this exciting new market, and as the territory develops, we can introduce our larger-scale broadcast system solutions to the region.’