Christie makes EMEA cinema team changes
Published: MEA
EMEA: Christie has made a number of internal management changes to its cinema business in the EMEA region. The changes mean new roles within the company for Adil Zerouali, Richard Nye and Phil Lord.
The appointments have seen Mr Zerouali promoted from regional director for Eastern Europe to become cinema sales director – Europe. Mr Nye’s position has changed from cinema sales director EMEA to regional director in Christie’s South African office. Mr Lord will return to the UK from Christie’s South African office where he was territory manager Africa to become cinema lamp sales, EMEA.
The net result of the changes will see Christie’s EMEA cinema business split into two regions. Europe and North Africa (French speaking) will be headed up by Mr Zerouali whilst the rest of Africa and Middle East will be overseen by Mr Nye.
‘These appointments strengthen our cinema offering across EMEA even further,’ said Simon Smith, VP of EMEA. ‘It is no exaggeration to say that we have cinema veterans across the territory who - between them - have led the movie and cinema industry through a transformation into digital technology and who bring unparalleled experience in the industry.’
Mr Smith paid tribute to Mr Nye for, ‘Transforming Christie cinema in EMEA and taking us to the heights of major cinema deployments involving himself with VPF contracts as well as new diverse customers. Richard has challenged himself and Christie to deliver in what were very demanding times as the race to switch from analogue to digital gained remarkable pace.’
Similarly Mr Smith welcomed Mr Zerouali’s new role: ‘I am delighted to announce the promotion of Adil Zerouali to cinema sales director – Europe. It’s been a fascinating journey for Adil who, for those who didn’t know, started as a service engineer supporting 35mm film back in 1999.’
‘I feel truly honoured, to take on the mantle,’ added Mr Zerouali. ‘Cinema technology has evolved and now we’re looking to embrace more advances in technology as we bring new levels of brightness with laser light and, of course, have introduced ribbon driver sound quality with Vive Audio.’
Speaking about Phil Lord’s new role, Mr Smith commented, ‘This represents just how much we are committed to our lamp business in EMEA. Phil brings with him great experience of the cinema business in South Africa and this will help him to take Christie’s lamp business to new levels by driving sales and opportunities throughout the EMEA region which he is now responsible.’
Mr Lord stated that his time in Africa had been remarkable adding, ‘I made many friends, will be maintaining relationships I have made and am thoroughly looking forward to establishing our foothold further in the lamp side of the business.’