Clair Brothers enters Middle East market with NMK
Published: MEA
UAE: Clair Brothers has announced its entry to the Middle East market by naming NMK as its exclusive distributor for all GCC countries. It will be the first time the manufacturer’s loudspeaker systems have been made available in the Middle East.
The manufacturer stated that NMK’s appointment is the next step in the long-term strategic plan of making Clair Brothers’ product portfolio available to a global customer base. This follows the completion of a 4,650 sq-m manufacturing facility in Manheim, Pennsylvania along with the recent appointment of David Cooper in the role of Brand Development - Global.
‘We are growing our international distribution network step by step and partnering with the right long term distributor in a territory is extremely important for the success of our plan,’ said Mr Cooper. ‘NMK are in tune with our philosophy, which is to ensure that the sale of our products to an end user is just the beginning of a mutually rewarding, long term relationship. Maintaining quality, and control, via in-territory excellence in technical service, training and support is critical to us.
‘I am delighted that NMK have joined the team so early in our project,’ continued Mr Cooper. ‘They can sense the opportunity to grow something very special for the Clair Brothers brand throughout the Gulf.’
‘It wasn’t until we visited the headquarters in Manheim that we realised what an amazing opportunity this is for our customers,’ commented NMK’s Chicco Hiranandani. ‘The whole operation oozes class and quality and this runs deep through all aspects of the business. The opportunity to offer Clair Brothers’ no compromise loudspeaker solutions to the performance audio industry in the region is a huge deal and offers customers in the region a formidable new choice.
‘The sonic quality and purity of all of the products in the expanding portfolio is stunning and the build quality is second to none,’ continued Mr Hiranandani. ‘The experience of 45 years touring with the world’s biggest artists means they know better than anyone how to build a great box!
‘It is an absolute honour for NMK to represent the best in the business. The chance to bring Clair Brothers to the Middle East is a once in a lifetime opportunity,’ Mr Hiranandani concluded.