dB Tech names new African distributor
Published: MEA
SOUTH AFRICA: dB Technologies has appointed Johannesburg-based Viva Afrika Sound & Light (Pty) Ltd as the exclusive distributor for all its product lines in the sub-Sahara Africa territory.
‘dB Technologies fit in perfectly with our company vision: to offer high quality loudspeakers at competitive pricing to the South African market,’ said Viva Afrika director Bernhard Pienaar. ‘Viva Afrika and its team are looking forward to a long and fruitful relationship with dBTechnologies.’
Gianluca Dalessandro, dB Technologies export area manager was instrumental in securing the agreement. ‘Bernard and Luis are two great self-made men who have been able to build-up one of the biggest professional audio distribution companies in South Africa,’ he said. ‘Their passion, winning attitude and enterprise will certainly help dB Technologies strengthen its position not only in the huge national market, but all over Southern Africa thanks to their growing international sales network.’
Business development manager at dBTechnologes, Giovanni Barbieri can see excellent business potential in the region. ‘dB Technologies suits the Viva Afrika portfolio perfectly. Our paths crossed at exactly the right time and we intend to fully utiliseall the opportunities that present themselves in this beautiful country. We will shortly be organising a high profile event and demos to showcase all our product lines.’