Dynacord appoints Matrix
Published: MEA
SOUTH AFRICA: Dynacord has named Matrix Sound as its new distributor in South Africa. The Johannesburg-based company specialises in equipment sales, hire as well as event consulting and Dynacord joins the likes of ARX, Alcons Audio and Link SRL in the Matrix portfolio.
‘In South Africa, Dynacord has always had a fantastic reputation,’ said Trevor Peters, owner of Matrix Sound. ‘We’re delighted to include Dynacord in our portfolio and look forward to a long and successful partnership. As a company specialised on sound, we need to enjoy the sound a product creates. And in the case of Dynacord, we were thrilled!’
In the future, Mr Peters plans to extend the presence of the brand in both the MI market, among DJs and event companies as well as among larger rental and installation companies.
‘In an already saturated market like South Africa, we searched long and hard to find the right partner – with the right amount of passion and zeal to take on a new brand and a strong commitment to grow it from scratch,’ added Klaus Seitz, sales director Prosound MEA. ‘In Matrix Sound, we have secured exactly the right partner. We look forward to working with Trevor and his team and to exploring the possibilities to grow the Dynacord range among Matrix’ extensive client base in South Africa.’