Elit makes first Avid S3L sale in Turkey
Published: MEA
TURKEY: Recently appointed Avid distributor for the Turkish live sound sector, Elit Light/Sound Technologies, has sold the first S3L consoles into the local market. The sale was to newly formed rental company, Akkaya Event Sound and Light Systems, and as a direct result of the distributor’s recent Elit Presentation Days.
The new production company was formed by the three Akkaya brothers (İsmail, Abbas and Özkan) in 2013. The Istanbul-based outfit purchased a pair of S3L consoles to cover the live events the company works on.
‘We are really excited to be the first to work with Elit’s new brand Avid,’ said the brothers. ‘Avid is the manufacturer of the world’s best sound consoles with great software and hardware. They were always the leading company with the technologies they provide to studios. We’ve been working with Elit for a while now and we are really pleased with our collaboration with them. We are confident that they represent the brands that are essential in our field and provide very fast technical support.
‘The interest in Avid S3L started with the teaser we watched on the website. It is compact but capable of the performance of its big brothers and features updated technology. That is what attracted us to it,’ continued the Akkaya brothers. ‘It was an easy decision because of the AVB technology, new AAX Plugins, fast set-up of virtual soundchecks, the control units that we are familiar with from studios, Eucon, which is very advanced and an easy surface for us to use in live sound. Added to this is the similarity of the advanced software with its brothers.’
Having put the console through its paces on various gigs, Akkaya Event Sound and Light Systems is clearly very happy with its decision. ‘The S3L is amazingly compact and has Avid’s well-known sound quality and performance. At the concerts we work on, we are using the Avid S3L at monitors and at FOH, and we are amazed with the feedback at the end of the events. The S3L makes our lives easier, especially with productions in tight spaces.’