Emma Farmer becomes Custard Communications general manager
Published: MEA
UAE: Due to the growth of its client portfolio Dubai-based event management company, Custard Communications, has recently expanded by opening an office in Abu Dhabi. Also as a result of this growth, Custard has announced the appointment of Emma Farmer, who joins the company as general manager.
‘This is an exciting time for Custard, as Dubai continues to become a key destination for events globally,’ said Custard co-founder Lesley Fair. ‘Opening our office in Abu Dhabi ensures we are at the heart of the events industry in both Emirates in order to best serve our clients’ needs,’
Ms Farmer has spent the past five years working at Dubai Lynx as festival director. Prior to that she managed a portfolio of events at Centaur Media in the UK. In total, she possesses five years of events experience gained across Europe and the UAE.
‘Emma has a fantastic track record and brings passion, strategic vision and clients’ needs to the heart of everything she does,’ noted Nicola Holmes, Custard co-founder. ‘Strategically now is the time for us to leverage our reputation and experience in the region to further strengthen our position as an industry leader.’
‘I am very proud to be joining Custard, particularly at such a significant time for the company,’ enthused Ms Farmer. ‘I am looking forward to working with the team and to driving the company forward.’