Gearhouse SA supplies Christie for Capital Markets Summit
Published: MEA
SOUTH AFRICA: A Christie MicroTiles display and Christie Spyder image processing was put to use at the recent IMN-hosted South African Capital Markets Summit at the Westin Cape Town Hotel’s Conference Centre.
Christie partners, Gearhouse South Africa, serviced the event’s design/ production company, Eventworx, with a MicroTiles solution, designed as a backdrop to a Smoothie Bar. Gearhouse were early adopters of MicroTiles, and with 100 modules in their inventory were able to design an 11 x 8 landscape display, set in the foyer of the Conference Centre, to allow content to be screened in 16:9 format. Gearhouse project manager, Mike Tempest, confirmed that his company also provided the support structure for the wall which was built into a custom hard faced set.
The content screened consisted of customised presentations and advertising provided by Tequila, the advertising agency for lead sponsor, Standard Bank. Financial trading information was also displayed as a ticker, together with CNBC Africa, and the service company used the Wi-Fi and Satellite TV channel available from the venue itself.
The Spyder X20 took feeds from an AV Stumpfl Wings Platinum media server — for playback of the video content — a digital decoder and Mac Mini (which provided the ticker tape source) outputting to the wall in 1920 x 1080 resolution. Via the Spyder, two separate PIPs (picture-in-picture) were overlaid on top of the media server layer.
According to Mr Tempest, the event was an outstanding success and EventWorx’ executive director concurs. ‘At Eventworx we are always looking to create dynamic and original solutions for our clients and working with the team at Gearhouse we were able to deliver an exhibition and networking space with multiple client messages, huge brand presence, a unique presentation solution and a major talking point amongst the delegates.
‘The versatility and quality of image delivered by the MicroTiles and Mike’s ability to manipulate them, allowed us to present a richly customised visual solution to our client creating an outstanding solution that simply ‘owned’ the show.’