HK Audio sees success in Tanzania
Published: MEA
TANZANIA: HK Audio has been involved with a number of notable projects and installations in Tanzania recently thanks to the work of its French distributor, Algam.
In 2013, Algam managing director, Jean-Luc Dubois set up a new company – ECAM (East Coast Africa Music) to target the Tanzanian market. ‘The pro audio market in Tanzania, like in many African countries, is complicated: there are only a few points of sale there, and they only supply extremely cheap products made in the Far East. This results in installations of generally poor quality,’ stated Mr Dubois. ‘I created ECAM – which has just one supplier, Algam – with the hope of introducing high quality European products into the African pro audio sector. Even though budgets are much smaller in the African market, we want to make the people aware of the elevated European standards.’
The results of this decision are starting to bear fruit with a number of notable wins for ECAM and HK Audio in the country. ‘Now, after two years of promoting HK Audio strongly in the region, we are starting to see some extremely positive results. A Linear 5 Big Venue Pack was recently used to provide sound for a European Union congress of 200 VIPs in Dar es Salaam, the Tanzanian government purchased a Linear 5 Rock Pack, we provided the sound for the renowned Nyama Choma festival, and we also kitted out a conference room at the president’s palace with an HK Audio system,’ revealed Mr Dubois. ‘In addition, we have also installed systems at a number of restaurants and hotels across the country, as well as providing many smaller bars with discreet Lucas Nano setups.’