iLed takes on Symetrix
Published: MEA
SOUTH AFRICA: Symetrix has named Johannesburg-based distributor, iLed, as the representative for its entire range of products throughout South Africa. Symetrix joins the likes of Apart, Powersoft, SpeakeCraft, WyreStorm and Traction Sound in the iLed portfolio.
‘We were looking to include a DSP-based product line in our arsenal, and although there are many, many brands out there to pick from, only a handful hold their own at the top end of the market,’ said Justin Mamulis, sales director with iLED. ‘Symetrix is at the head of the pack, and when the opportunity to distribute Symetrix presented itself, we jumped right on board.’
‘iLed is focused on educating members of the A/V community in South Africa,’ added Mark Ullrich, international sales manager for Symetrix. ‘The company started iLed University in 2010 to offer free training on products, concepts, and techniques, and it has been a huge success. We’re really looking forward to working with their dedicated team.’
‘With Symetrix, we look forward to opening up more opportunities for our other brands, as well as opening up our offering to a larger market,’ said Mr Mamulis. ‘With Symetrix leading the race to deliver effective, affordable solutions for the growing teleconferencing market, we’re excited to share the SymNet Edge and Radius AEC with our clients.’