InfoComm targets Middle East and Africa with new event
Published: MEA
MEA: InfoComm International has launched a new tradeshow for the Middle East and Africa as a joint venture with the Dubai World Trade Centre. InfoComm Middle East & Africa (IFMEA) will take place from 9-13 October alongside Gitex Technology Week.
‘The launch of our event comes at a turning point in the evolution of professional A/V,’ Richard Tan, general manager, InfoCommAsia explained. ‘The migration of A/V products onto IT networks is making systems integration a more net-centric process than ever before. Co-locating with Gitex Technology Week therefore makes technology sense as well as business sense – the two go perfectly hand in hand.’
‘IFMEA is born out of a marriage of strengths,’ said Terry Friesenborg, senior VP of international development, InfoComm International. ‘Dubai World Trade Centre is the most established and influential organiser of tradeshows for the Middle East and Gulf region, while as an industry body, InfoComm has been providing education and certification for the pro-A/V industry since 1939, as well as organising its own highly successful series of tradeshows and other events throughout the world.’
‘Dubai has the infrastructure, the experience and the economic and geographical positioning to bring together all industry sectors covering the Middle East, Africa and South Asia,’ added Trixee Loh, senior VP, Dubai World Trade Centre. ‘Gitex is the ultimate business driver and innovator for this enormous and rapidly expanding market and will be the perfect stalwart for such a venerable brand as InfoComm.’
Alongside a dedicated showcase for A/V products and solutions on the tradeshow floor, IFMEA will feature CTS-accredited education seminars from the InfoComm Academy, along with a variety of opportunities for manufacturers to present their solutions in conferences and training sessions.
‘Some of the largest companies in our sector, including Mitsubishi, Extron, AMX, Crestron and Jupiter Systems, have already confirmed their booth space at IFMEA 2011, and we expect many more to sign up now that the show has been officially launched,’ concluded Mr Tan. ‘Our industry has been crying out for an opportunity such as this for some while, and we are looking forward to a successful, empowering and inspiring launch event in October.’