ISE 2016 expanded to four days
Published: MEA
WORLD: As a result of the exhibition’s ‘rapid rise in size and dominance’, an extra day will be added to Integrated Systems Europe (ISE) starting from 2016. Taking place at the RAI Exhibition Centre in Amsterdam, the 2016 event will now therefore take place over four consecutive days.
‘This move has largely been driven by the demands of our exhibitors and attendees. Quite simply, the extremely high attendance at the show, particularly on the first two days, saw increasing requests from exhibitors to have more time to spend with attendees,’ explained Integrated Systems Events managing director, Mike Blackman. ‘For attendees, we need to ensure that the show remains comfortable to attend. This announcement allows us to meet both objectives.’
According to Mr Blackman, the addition of an extra day will allow the exhibition to expand its mix of pre-show and on-site events. ‘There will a lot of exciting developments. The extra day will allow ISE to become an even more rewarding experience for everyone at the show.’