John McGregor joins Sennheiser Middle East
Published: MEA
UAE: John McGregor has joined Sennheiser as business development manager for the Middle East. The move is aimed to strengthen the manufacturer’s position in the region’s education and broadcast markets. As a former tutor at Dubai’s SAE, Mr McGregor will also drive knowledge transfer with the manufacturer’s partners and customers.
Mr McGregor will serve in Sennheiser Middle East's Systems Solutions Division which encompasses both Professional Systems and Integrated Systems and broadly covers the company's entire professional audio segment. As a member of this division, Mr McGregor will drive business opportunities for Sennheiser's range of wired and wireless microphones, conference and translation systems as well as for products from Neumann, a part of Sennheiser Group, and K-Array and Rycote, which are Sennheiser partner brands.
‘On-going digitisation and the convergence of IT and audio technologies are prominent trends in the region's broadcast industry, while educational institutions are increasingly leveraging the latest audio solutions to enhance and revolutionise the classroom experience,’ said Sennheiser Middle East director of sales and marketing, Mig Cardamone. ‘John has a wealth of knowledge and experience specific to both these verticals which will help him guide customers in making sound investments. As he grows within his role, he will also extend his focus to segments such as installed sound.’
Prior to joining Sennheiser, Mr McGregor was BDM at Dubai-based distributor, MediaCast. He also served a five year tenure as a lecturer at the SAE Institute in Dubai.
‘I've always been very impressed with the speed at which the Middle East accepts and implements new technologies,’ said Mr McGregor. ‘Having worked in the production, education and sales sides of the industry, I know how the industry operates and I look forward to helping customers get to where they want to be. Sennheiser is at the very forefront of audio innovation and leadership and I am excited to be a part of this industry powerhouse.’