K24 TV embraces Avid Everywhere
Published: MEA
IRAQ: Erbil-based Kurdistan 24 TV (K24) has implemented a full content creation to distribution workflow powered by the Avid MediaCentral Platform. The multi-lingual HD news channel is set to launch in June 2015.
K24 has turned to Avid for an integrated, end-to-end workflow, providing all the elements it needs for a successful launch and a strong, ongoing presence in the regional media landscape. ‘By embracing Avid Everywhere and the MediaCentral Platform, K24 has an end-to-end solution that meets its news production and broadcast needs now and into the future,’ said Noreldin Waisy, general manager of K24. ‘The efficiency and simplicity of K24’s state-of-the-art news infrastructure will enable its journalists to focus on finding and covering the most important stories.’
K24 has chosen Avid Media Suite, Storage Suite and Artist Suite solutions, covering the entire process of media production, from acquisition and ingest, through storage and editing, all the way to archiving and distribution. These include MediaCentral | UX, iNEWS, Media | Director, Interplay | Production, Interplay Capture, and Interplay | Archive from the Media Suite, alongside Isis 7000 from the Storage Suite, and Media Composer | Software and Media Composer | NewsCutter Option from the Artist Suite.
‘K-24 wanted a robust solution enabling them to make a difference in the way the news was delivered to the Kurdish people,’ said Mounzer Bechara, Avid general manager, Middle East. ‘Due to political complexities in the region, K24 needed a solution that gave flexibility and mobility to their journalists on the ground to deliver news as soon as it happens. That is why an Avid partnership was key in securing that requirement especially with Avid’s multilingual support in iNEWS and the unified user interface for news and media.’