Kenkaato uses Pani for Katara Hospitality re-branding
Published: MEA
QATAR: Doha-based event design and production company, Kenkaato, turned to Pani projectors for the Qatar National Hotels (QNH) Company re-branding to Katara Hospitality event. The spectacle involved fully co-ordinated large format projections onto four of the group’s buildings in central Doha.
Katara Hospitality chose direct projections and architectural lighting onto four of its highest profile properties in the city – the Ritz Carlton in West Bay, the Doha Marriot, the Sheraton Hotel with its eye-catching Corniche site as well as its headquarters on C-Ring.
Kenkaato’s Sarah Whitmarsh and Darryl Payne brought in Dutch projection specialists Hulskamp Audiovisual, via its Dubai office, to help realise the project and put together the technical spec needed to create the spectacle. Pani BP6 high power slide projectors were chosen for their brightness and because they were the most versatile machines available for the job. These were fitted with a selection of different lenses to match their positioning and throw distances.
Three of the buildings are glass fronted, so Kenkaato arranged for them to be fully dressed in perforated wrapping, a challenging six day job undertaken by Icon Qatar and involving three teams of six professional abseilsers.
At the pyramid shaped Sheraton, the images measured 132m wide at the base, 32m wide at the top with a height of 62m. This was achieved using three Pani BP6’s positioned on an architectural walkway across a lagoon, approximately 50m away. Another fascia of the Sheraton was architecturally lit to complement the projections.
The Marriot was projected onto on two sides, covering areas of 30m x 37m and 48m x 27m respectively, utilising four BP6 machines. At the Ritz Carlton, three BP6 projectors stationed in the hotel grounds created an image 70m wide by 40m high straddling two surfaces. Back at the QNH HQ, three Pani BP4’s were used to cover a surface area of 50m by 9m. Control for all four projector systems was local to each installation.
To further unify all the sites, the crowns and top pieces of each building were illuminated in the same bright Cool Blue using high powered architectural lighting fixtures, supplied by Doha lighting and sound rental company; Creative Communications Group (CCG). To complete the visual picture, grounds and gardens were feature lit with individual lighting schemes designed by Michel Khairallah from CCG. Various lighting fixtures were used including – Griven Kolorado’s, Kaliedo’s and Kolorstream 2500s and Clay Paky Alpha Spot 1200 and 1500 moving lights.
‘We were thrilled to be invited to be part of Katara Hospitality’s new era,’ said Sarah Whitmarsh. ‘The brief was simple, “to raise awareness of the new brand” and in doing so “Create a visual impact never seen before in Doha”. Working with people we trust, we knew we could create something awesome.’