Marquis Media Partners wins EBC deal
Published: MEA
ETHIOPIA: Marquis Media Partners has been awarded the contract to provide the Ethiopia Broadcasting Corporation (EBC) with a five year strategy to cover all its areas of operation. Following a competitive RFP process, Marquis was selected for the three-month project. The process will get underway in September and will review every aspect of the broadcaster’s operation to ensure it is in the best possible position to respond to continuously evolving market needs.
‘From programming to HR, finance and marketing, right through to partnerships and technology, we will work closely with EBC and its staff to carry out an end-to-end analysis of operational models and processes, workflow and technical infrastructure,’ said Chris Gill, partner at Marquis Media Partners, who will head the project. ‘We will benchmark against best practice from broadcasters across the globe and provide recommendations to develop a bespoke, workable strategy to move EBC forward and to the next level.’
‘We chose Marquis Media Partners because of their unparalleled range of expertise and experience working both the broadcasting industry and in sub-Sahara Africa,’ added Berhane K/Danemariam, CEO at EBC. ‘We look forward to working with the Marquis team to define the long-term requirements which will best address our future market needs.’