New marketing executive for Venuetech
Published: MEA
UAE: Industry newcomer Christian Atadero has been appointed to the position of marketing executive by Dubai-based distributor Venuetech, whose portfolio includes brands such as Sennheiser, Avid, Electro-Voice, Televic and Martin Professional lighting.
According to Venuetech technical director Elie Khairallah, Mr Atadero’s appointment represents a new focus in how the distributor is planning to serve its brands.
‘We’ve long felt the need for someone to take care of marketing issues,’ Mr Khairallah explained. ‘Although we’ve followed a strategy of promoting each one of these brands, we now need to put it all under one overall company strategy, and that’s a tough job. We will give all of the support we can to Christian because this is important. Today, marketing is part of the game and you need experienced people to do that.’
Prior to accepting his new position Mr Atadero worked within a well-regarded advertising agency based in Dubai, while he has also previously worked in the broadcast field.
Speaking of his new role, he commented: ‘I’m planning to make the most of this new opportunity and take on the responsibility of laying down a framework for how Venuetech can approach its marketing from now on’.