New Netia solution for Sudan Radio
Published: MEA
SUDAN: Sudan Radio has upgraded its operations to Netia’s Radio-Assist 8.1 range of digital audio automation software. The broadcaster initially migrated from tape-based archives to Radio-Assist in 2005. The recent upgrade will allow it to take advantage of the solution’s newly enhanced tools for broadcasting, editing, and music scheduling.
‘We chose to upgrade our current Netia installation not only because we wish to remain at the forefront of new broadcast technology, but also because we have found the company’s Radio-Assist software to be a reliable and efficient system,’ said Hassan Mostafa, IT and digital archive manager at Sudan Radio. ‘Staff members across Sudan Radio are already familiar with this Netia solution, so it will take them very little time to get a grip on the new functionalities offered by the latest software release.’
With the upgrade to Radio-Assist 8.1, Sudan Radio will now be able to utilise built-in music scheduling functionality. With music management tools integrated into the software’s Feder-All playlist preparation module, users will be able to automate playlist generation according to preset criteria, business policies, and a wide range of intelligent options for sequencing music.
To ensure a smooth transition to the new software release, Netia has trained Sudan Radio’s 40 Radio-Assist users on the solution's enhanced AIR DDO broadcasting module.
‘Sudan Radio is a longstanding Netia client, and we share a history of collaboration in establishing highly efficient radio broadcast workflows,’ said Marc Bawol, MEA sales manager at Netia. ‘We're pleased that through this relationship, we have been able to introduce further efficiencies in bringing Sudan Radio programming to air.’