New product manager Labgruppen and Lake
Published: MEA
WORLD: Lab.gruppen and Lake have announced the appointment of Martin Andersson to the position of product manager – touring, working across the touring portfolio of the brands. The new appointment will see Mr Andersson drive development of product lines such as the PLM Series from Lab.gruppen and LM Series from Lake.
Mr Andersson takes up the position after two years as part of the sales organisation for TC Group International (TCGI), the organisation responsible for sales of the TC Group brands, where he was employed as international sales manager for touring products.
‘I am delighted to take up the role as the company enters a new era in its history,’ said Mr Andersson. ‘I think the level of innovation across the brands is unrivalled – We already have the world’s most powerful amplifier with one of the worlds most acknowledged processing on board, and have capitalised on our touring offering in recent years with the introduction of the LM Series from Lake. We have no other intention than to stay on top of this market and I look forward to take great ideas forward and to push our technology further and broader into the market place in order to help our endusers to do their job better, easier and more efficiently.’
As well as being involved in the live sound arena, the new product manager also has a long history with Lab.gruppen. Prior to his position at TCGI, Mr Andersson worked directly for the company as Scandinavian sales manager. His father, Kenneth Andersson, co-founded the company in 1979, giving Martin firsthand knowledge of the technology, growth and development path of the company as a whole.
‘We are very pleased to announce Martin’s appointment to product manager for touring products,’ said Jon Alkhagen, managing director at Lab.gruppen and Lake. ‘His knowledge of the company, the market, and of the touring world in general, will be a serious asset as we push forward in a competitive marketplace.’