New South African distributor for Powersoft
Published: MEA
SOUTH AFRICA: Powersoft has named Surgesound as its new South African distributor. The Italian brand joins the likes of EAW, Smaart Acoustic Analysis Software and Van Damme Cabling in the Surgesound stable.
‘We know Powersoft as a premium brand of amplification. The company is releasing some of the most technologically advanced products in the pro audio market today,’ said Andrew Rowan, Surgesound managing director. ‘It has always been our goal to offer our clients the latest releases, and at the same time we see a great opportunity to grow and establish the Powersoft brand.’
‘We believe that Powersoft will provide a solution not only to our EAW users but to other brands represented in our market,’ added Surgesound technical product manager, Ruan Joubert. ‘The brand complements the full spectrum of amplification in the pro audio domain, and has models fulfilling 70/100V line applications through to full onboard DSP versions for the latest in high power line array systems.
‘The Armonía Pro Audio Suite is a great offering, as is the fact you can choose DSP or non DSP models across a wide range of their products and can upgrade selected K-series models,’ continued Mr Joubert. ‘Their power output to power consumption, and nett weight, are extremely impressive.’
‘What really impressed me was how focused Surgesound are on pro audio and their depth of knowledge about premium amplifiers,’ added Steve Smith, Powersoft regional sales manager (EMEA). ‘They are a dedicated team, committed to providing excellent after sales service and we all believe that the release of our new X-series amplifiers makes the timing perfect.’
After officially launching the new brand, Surgesound will undertake a roadshow backed up by product training. It will also distribute the product range in certain other territories in Sub-Saharan Africa.
‘Our aim is to get Powersoft to the pole position it deserves in the RSA market – and with our knowledge base and infrastructure we have the capability,’ concluded Mr Rowan. ‘We believe that Powersoft’s latest product releases will set the brand apart as a leader in the market, and we look forward to a long rewarding partnership with the brand.’