Nugen names global non-exclusive distributor
Published: MEA
WORLD: Nugen Audio has appointed Minnetonka Audio Software Inc. as a non-exclusive global distributor, excluding Japan, Germany, Austria, Switzerland, Benelux, and the UK.
Minnesota-based Minnetonka Audio produces and distributes digital audio editing products for sound engineers, including its own SurCode line of encoders and decoders, its AudioTools Server product line for enterprise-class audio automation, and products from Dolby Laboratories. Nugen’s loudness control products will help round out Minnetonka’s existing product lineup.
‘In many cases, engineers need tools at the workstation level to spot check a file or manually craft a project,’ said John Schur, president of Minnetonka Audio Software Inc. ‘For facilities that are already mixing to target, workstation plug-ins like Nugen’s make more sense than the enterprise-wide automation found in production and post.’
‘Another aspect of our cooperative efforts is in the workstation-centric environment, with SurCode providing encoding and Nugen furnishing loudness measurement,’ added Markus Hintz, Minnetonka’s director of global sales and business development. ‘Together, we offer a respected and complete encoder/decoder solution with loudness measurement and adjustment.’
‘Minnetonka Audio Software is helping to drive industry discussion on loudness control and has a broad reach among our target customers,’ said Jon Schorah, Nugen Audio creative director. ‘This partnership will help reinforce our position as loudness experts and give us exposure to a new group of potential customers.’