Prism Sound tours Africa
Published: MEA
AFRICA: Prism Sound/Sadie has embarked on an extensive tour of Africa, during which it will impart the workflow benefits of the Sadie recording and editing system to broadcast practitioners and stakeholders in various African nations.
The theme of the tour is ‘creating and maintaining a suspension of disbelief’, and Prism Sound/Sadie is partnering with a number of different organisations including the Commonwealth Broadcasting Association (CBA), the British Council, and various broadcasting corporations including those in Ghana and South Africa, and Sadie’s African distributor Segma.
‘Africa is becoming highly sophisticated in terms of its broadcast infrastructure – indeed it is rolling out its digital networks faster than many European countries and is also in the enviable position of being able to build new Green facilities from scratch,’ said Sadie specialist Pete Nash.
‘This tour aims to deliver the message that Sadie is perfect for creative audio production in the broadcast world because it offers a reliable, simple and proven solution to the recording and editing process,’ continued Mr Nash. ‘We want to impart to African audiences the lessons that have already been learned by major broadcasters such as the BBC, which recently approved Sadie as its craft editor of choice for all radio production work. In terms of broadcasting innovation, Africa is a hugely exciting continent and we are delighted to be part of this development.’
The Tour began in East Africa in Kenya on November the 7th and 8th, and Rwanda on November the 9th. In both countries the presentations and workshops, with the Commonwealth Broadcasting Association, continued the themes explored in the Live In Nairobi Digital East Africa event, which was held in July.
They focused on raising awareness of creative production processes and technological standards relevant to the Development Communication field and on the importance of fast and accurate workflow.
From East Africa, the Prism Sound Tour moved to South Africa with stops in Johannesburg on November 10thand 11th and Capetown on November 14th and 15th. In both cases the presentations and workshops were held at SABC, which sponsored the events.
The South African leg of the tour followed Prism Sound’s Mic To Monitor format and included presentations on subjects such as microphone technique, location recording, mastering and studio acoustics. There were also panel discussions and hands-on demonstrations of Prism Sound Orpheus, Sadie 6, Sadie LRX, and Adams speakers.
The final leg of the Prism Sound/Sadie Sepension of Disbelief Tour in Africa takes place from November 17th to 22nd as part of the CBA’s ‘Live in Accra’ event in Ghana.
‘This event will consist of creative workshops, film screening and listening events, master-classes and seminars, and an audience based discussion designed for broadcast produced by Ghana Broadcasting Corporation,’ said Mr Nash. ‘Its aim is to contribute to broadcast programming and print that raises awareness about development issues in the UK and across the Commonwealth.’