Protec adds special projects division
Published: MEA
UAE: Dubai-based rental house, Production Technology (Protec), has established a new special projects division. The new dedicated department will be operated by highly skilled professionals who will invent, innovate and devise new ways of using technology within the corporate events world and exhibitions.
The first two technologies to fall under this wing are robotics and motion tracking. The department will develop different ideas and ways to use these technologies effectively for various live brand experiences. Following Protec’s use of the BlackTrax motion tracking solution for 6D positioning in realtime in a few events in Dubai, the new department will now increase and enhance its use.
‘Protec has been involved in thousands of memorable shows and has been a pioneer in its creative use of technology,’ said Stephen Lakin, Protec’s founder and CEO. ‘Using technology imaginatively to support our clients’ creative ideas has always been an important factor in determining the relationships we now share with our clients. Protec Special Projects is the result of channelling that creative zest into reality. It’s exciting times in our industry’s development and we’re proud to introduce and drive this new phase forward. This is also a new beginning for our clients, many of which are based overseas, who will now have a larger technological palette to work with, when developing events for this region.
‘We strongly feel that this latest development will give our clients worldwide, more opportunities to ensure their creativity is supported by our technology and take their events to the next level up,’ continued Mr Lakin. ‘We look forward to another exciting stage of producing more creative and globally acclaimed events for our clients and maintain our reputation of being one of the world’s largest and most reliable event rental companies offering total technical and staging solutions.’