Radial takes on global sales and distribution of Jensen’s Iso-Max
Published: MEA
WORLD: Radial Engineering has begun conducting global sales, marketing and distribution operations for Jensen’s Iso-Max range of products. The two companies share a long history of collaboration dating right back to Radial’s roots as a distributor, and more recently with the JDI (Jensen DI) box.
‘When Radial was founded in 1992, we started life as a distributor. One of our first product lines was Jensen,’ said Peter Janis, Radial president. ‘Back then, we sold raw transformers to sound companies and broadcasters who in turn built custom multi-channel snakes and splitters. Over the years, Radial has become Jensen's largest customer and as we have grown, Radial and Jensen have become synonymous.’
‘Anyone who knows Jensen knows that the company is engineering based,’ continued Mr Janis. ‘In other words, since their inception over 40 years ago, they have never hired a sales team or had a marketing department. The commitment to building the world's finest transformers has created a huge following by those in the know. A few years ago, Jensen decided to take a similar route to ours by producing a range of plug and play solutions under the Iso-Max range. This led to discussions that culminated in Radial taking over the sales and marketing side of the business. Over the coming months we will be setting up retail and contractor partners, and formalising exclusive agreements with distributors around the globe. The upcoming InfoComm show in Las Vegas in June presents a wonderful opportunity to debut the new products and get things started.’
The Iso-Max range includes ground isolators for baseband video, cable TV, balanced mic and line level signals, consumer devices such as laptops, and most recently, wall plates.