RCF signs with VV amp Sons
Published: MEA
UAE: Italian manufacturer RCF has signed a distribution agreement with Dubai-based distributor VV & Sons. The new deal is for the UAE.
The manufacturer is looking to drive growth in the region and felt that partnering with a local distributor would help it achieve this. ‘We believe they have a great, long history, a good presence in the market, a good dealer network and a good package of brands that can allow RCF to grow,’ said RCF sales manager Federico Lugli. ‘We want to rebuild our image in the country and I strongly believe I have the right partner to do it.’
For VV & Sons, the advantage of the agreement comes with filling a gap in its catalogue. ‘We needed something to complete our product range,’ explained VV & Sons professional division manager PV Davis. ‘RCF is the powered version of the line array which we did not have, so we needed to bring up our full line.’
Mr Davis is confident of the demand for RCF products in the UAE and has already seen success with the brand. ‘There is definitely a space and demand for it in the UAE market, we have already started doing some good business.’