Redes opens Bosch Security Systems showroom
Published: MEA
UAE: Dubai-based Redes Systems has opened a new showroom dedicated to products from Bosch Security Systems. The new showroom is in the Naif Bazaar Building in Deira.
‘There is not a dedicated showroom for Bosch Security Systems products in the UAE, hence we planned to open a showroom selling fast moving items. We decided the most suitable location for this would be Deira,’ explained Redes managing director Vikas Nambiar. ‘There are many international traders also present, and lot of walk-in customers are also available.’
According to Mr Nambiar, this walk-in factor was of particular importance to the company as it is looking to develop this side of its business rather than only moving through integrators.
The company has been pleased with the initial reaction to the new store and according to Mr Nambiar it has been able to develop a few resellers as well as attract more customers.