Ref Labs to distribute Audix
Published: MEA
MIDDLE EAST: Reference Laboratory has been named as the sole distributor for Audix microphones in the Middle East, including all the GCC countries in addition to Jordan, Iran, Pakistan and Syria.
To date, Audix has been represented in the region by several dealers in some territories, so Reference Laboratory aims to support the brand fully in all these countries through its dealer network.
‘Audix is the perfect accompaniment to a cable line, and we share the same design philosophy in producing the very best products for the market,’ commented general manager Angelo Tordini. ‘Audix produces exceptional microphones such as the OM, DP, SCX, ADX and RAD series covering all applications from live to recording to installation in addition to A/V and conferencing. In terms of R&D, their engineers never stand still in the market as testified by their dealers and end users. The dealers love Audix because of the quality and reliability of their products in addition to very competitive price tags, which represents value for money. Audix is at the very beginning of the audio signal chain which is recognised immediately. If you make an A/B test with an OM2 or OM5 or indeed a D6 or I5 against a similar competitor in the market then you hear the difference.’
Naturally, Reference laboratory aims to increase its dealer database in the region by fully demonstrating the ranges in the countries it is representing. ‘Starting at this year’s Palme in Dubai, we will showcase Audix microphones as part of our Cable Education workshop, which we intend to roll out across the region over the coming months,’ explained Mr Tordini.
Audix co-founder Cliff Castle was excited by the prospect of Mr Tordini’s team extending their distribution network having worked with him for twenty years. ‘We discussed the idea of promoting our business in the Middle East and came to the conclusion that the timing was right for this official arrangement. Angelo has developed a deep passion and understanding for Audix microphones and he has developed his own style of training and promotion that compliments the professional nature of our products. Through Reference, Audix products will be more readily available and easier to obtain, which will be hugely advantageous for Audix customers in the Middle East.’
In addition to its own brand of quality cables, drums and stage boxes, the Italian company also distributes brands such as Soundsphere in the region. Reference Laboratory has a long standing relationship with Audix and has been representing the American microphone manufacturer since 1998.