Riedel partners with Sono Cairo
Published: MEA
EGYPT: Riedel Communications Middle East has signed a partnership agreement with government-owned company, Sout AlQahira (Sono Cairo). The agreement will see Sono Cairo cover the Egyptian market with a main focus on governmental projects and events.
The partnership agreement was signed at the recent My Content exhibition in Dubai. It will see Riedel provide Sono Cairo with sales, technical support and training to cover all kinds of governmental events and projects.
‘Egypt is one of the very important markets in the region and our plans are to expand Riedel’s business there through partners who have the connections on the ground and the capabilities to promote our products and solutions,’ said Ahmed Magd, general manager of Riedel Communications Middle East. ‘This partnership will enable Riedel to have an advantage in any project done by the government through Sono Cairo.’