Roland appoints new Egyptian distributor
Published: MEA
EGYPT: Roland Corporation has become the latest addition to Al Fanny Trading’s roster. The Cairo-based company has been named as the exclusive distributor for the manufacturer’s professional audio and video product lines in the country.
According to the manufacturer, it was the business synergies that led to the agreement. In a statement, the manufacturer said: ‘The business philosophy of Roland, as well as the contents of its catalogue and the strategic plans of expansion in Egypt, meets perfectly the market knowledge, business philosophy, future perspectives and prestige of Al Fanny Trading.’
Roland is the third high-profile brand to join Al Fanny’s books in recent times. The distributor has also recently announced deals to represent Electro-Voice and Audac.