Salam Media Cast unveils new brand
Published: MEA
UAE: Salam Media Cast has re-branded itself to reflect the changes being made in the company. Recently appointed CEO Paul Hennessy is overseeing the new company positioning which was showcased for the first time at Cabsat.
The transformation includes a new brand identity, new logo, new offices, new website as well as new collateral. The company is also making a shift that it believes ‘reflects the dynamics of the industry’ and aims to bring ‘innovation and the latest technologies’ to the region.
‘This is a year of change for Salam Media Cast as we go through a complete rebrand of the company,’ said Mr Hennessy. ‘But the change does not stop at the appearance only. It goes much deeper than that and focuses on the latest technologies and innovations. We recognise that the world of 3D, HD and social network are now a reality and we are very much taking part in that reality.’
Salam Media Cast represents many worldwide manufacturers such as Avid Technology, Harris, Omneon, EVS, SeaChange, Grass Valley, Clear-Com, Oracle, Vislink, Ross Video, Ikegami, Tektronix, Ericsson, Vitec, Telestream, Vizrt, and many more from the industry. It also serves TV channels, TV networks, movie studios and network operators, and provides telecommunications, broadcasting, integrated systems and state-of-the-art security solutions in the region.
In 2010, SMC joined Ghanim bin Saad Al Saad & Sons Group Holdings (GSSG) as part of its Media Group, with offices in Qatar, UAE, Oman, and Saudi Arabia. And it has expanded its team to be able to support the workflow and innovation demands of customers. SMC’s vision is to be the leading media systems integrators in the region, having diversified activities to sustain profitable growth. Its ambition is to be the trusted broadcaster’s partner in the Gulf region.