SF takes on Adam Hall distribution
Published: MEA
TURKEY: Istanbul-based distributor, SF Ses ve Isik Sistemleri AS, has been named as the exclusive distributor for Adam Hall in Turkey, Cyprus and Azerbaijan. The deal sees SF take on the distribution of the manufacturer’s brands, including LD Systems, Cameo Light, Palmer ProAudio and Defender.
Following an intensive exchange of views and experiences in recent months and meetings in Istanbul and Neu-Anspach, both parties decided to invest a great deal of effort into developing the Turkish market with immediate effect. The agreement was signed during a recent factory visit followed by extensive product training in the manufacturer’s headquarters in the rural and remote village of Neu-Anspach, close to Frankfurt/Main.
‘We’ve had clients in Turkey for a couple of years but frankly speaking, our focus was not really on this market,’ said Adam Hall COO, Markus Jahnel. ‘When we got in touch with SF Ses half a year ago, we immediately got the impression that we were talking to the most capable partner to promote our vast array of excellent and innovative brands, such as LD Systems, Palmer and Cameo in the designated area.’
‘Adam Hall represents exciting opportunities to complement our existing high-profile lines in the fields of installation, system integration, studio and live sound as well as in the rental market and for the vibrant trading business,’ added SF Ses founder and owner, Samim Mutluer. ‘From now on we will be in the position to expand our operation to serve the growing requirements of medium-sized audio and light systems and the distribution and trading business, too.’