SGTC to represent QSC
Published: MEA
UAE: QSC will now be represented by SGTC pro A/V in Bahrain, Oman, Qatar and the UAE. The Dubai-based distributor is a separate division of Bhatia Brothers and is led by business manager Simon Daniel.
Mr Daniel believes that there is the volume of projects in the region to support the growth of QSC and the new division is actively targeting integrators and consultants. ‘Factory people will be here every three months, they will be spending time with us going to all the integrators, as well as supporting technical support and training. That should be a real help growing the brand in the Middle East.’
Another way the company is looking to grow its QSC business is by raising awareness of the brand through its education programme. This process started at the Palme exhibition with a seminar on Q-Sys, the manufacturer’s integrated system platform. Two members of the QSC team were present at the show to give a presentation on the technical aspects of the system.
QSC is the main exclusive brand for the division. It also covers Denon, Allen & Heath, Furman, Audio-Technica, DTS, LDR, Zero 88 and Kelsey.
The SGTC team headed by Mr Daniel includes four members as full-fledged design engineers, Milad Abboud as technical manager and six sales engineers.