Shidco to distribute Powersoft
Published: MEA
IRAN: Powersoft has named Shidco as its new distributor in Iran. The Tehran-based distributor already represents a number of prominent sound and lighting brands in the country, including the likes of FBT, JTS, LAX, Reference Laboratory and BXB.
‘As one of the best-known companies in the market, we were already familiar with both Powersoft and its technology, from working with their customers,’ said Shidco sales director and technical manager, Amir Fani Saberi. ‘As a powerful trading company, we required a leading brand amplifier to cover the full range of professional audio applications and meet all customer requirements.
‘As a result of representing so many top loudspeaker companies over the years we have always been on the look-out for a powerful amplifier producer, and although we went through many well-known companies, none could really satisfy the market until now,’ continued Mr Saberi. ‘The amplifiers needed to be efficient in terms of power consumption and price, and in addition, size and weight were also essential to the market. Class-D amplifiers were the logical choice and Powersoft is a leading company in this technology. We are really pleased to be working with a company that meets all market requirements.’
‘In line with the rapid growth we are going through in the EMEA region, the appointment of Shidco as our distribution hub for Iran represents a milestone in our efforts in the Middle East market,’ added Powersoft regional account manager (EMEA), Karl Kahlau. ‘Shidco comes with the highest recommendations in all areas of pro audio expertise, so we are understandably delighted they have decided to join us in their pursuit of high-quality brands to promote in the Iranian market. Through this agreement we have added an important member to our already devoted distribution network – a member with whom we look forward to many years of mutual cooperation.’
The new distributor has quickly set about introducing the Italian brand to the country. Alongside hosting demos around Iran and seeing Powersoft products put to use in various concerts and religious events, Shidco has hosted a seminar on the brand to potential customers. The event incorporated technical aspects, various classes of amplifier (in particular Class-D), an introduction the company and finally a listening test.
‘This was well attended by both the installation and rental sector,’ confirmed Mr Saberi. ‘I received positive feedback at the end, with everyone feeling optimistic about the future of this brand in the face of Chinese competition in the region.’