TC Group announces White Acoustics brand
Published: MEA
WORLD: TC Group has unveiled White Acoustics, a new brand aimed at the club, bar and live entertainment venue sector. The brand will leverage technology from Tannoy, Lab.gruppen and TC Electronic to produce a targetted product solution.
The new brand is the brainchild of former Lab.gruppen chairman and current advisor to the board, David Bissett-Powell. It is a result of a conversation between Mr Bissett-Powell and TC Group CEO Anders Fauerskov about the pedigrees and histories of the various companies within the group. This led to the idea of creating a brand that could draw on the technologies from these pro audio manufacturers and focus on one specific market.
TC Group describes White Acoustics as an ‘umbrella brand’ emerging from its portfolio. The loudspeakers will be manufactured by Tannoy, these will be combined with amplifiers produced by Lab.gruppen and DSP control manufactured for the brand by TC Electronic.