The Music Group appoints new marcomms VP
Published: MEA
WORLD: The Music Group has appointed Mark Wilder as its new vice president of marketing communications. The appointment follows the manufacturer’s decision to expand its product range.
Mr Wilder, who holds a masters degree from the Cincinnati Conservatory of Music and is a classically trained pianist, will be responsible for all creative teams, the company’s online strategy, trade shows and advertising, as well as overseeing public and artist relations.
Accumulating over 17 years of experience in the industry, Mr Wilder’s previous positions include that of vice president of marketing at Gemini, and as marketing director for Samson.
'Our brands have grown exponentially, and Mark’s leadership and expertise will be essential to our success as we move into diverse product categories, such as installed sound, consumer electronics, and expand our presence in the DJ and live sound arena,’ explained Costa Lakoumentas, senior vice president of marketing at the Music Group.